the kraken

The stunning Kraken Rum viral (chapters 2 & 3, here and here) and the Kraken brand book. They tell the frightful story of the mythical beasty and detail it’s evolution, an anatomical breakdown of it’s “ravenous innards” and, crucially, how to survive it’s brutal attack: feed it other passengers, act poisonous, confuse with erratic mannerisms and/or play dead.


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