northern lights

Time-lapse clip of a fascinating aurora borealis, shot through an airplane window by photographer Paul Williams, as he flew from London to New York in November 2013.

For more videos, info, auroral mythology and apps visit the Norwegian Nordlys site. Find some facts on auroras @ bbc /future and check some great aurora photos @ Tom Eklund’s site.

Or jump into the amazing Cueva de los Cristales in Mexico

Biomimicmarketing

A nice, complex word that sounds smart and can impress your friends! It is composed of the words Bio-mimic-marketing and stands for using images of nature to market a product. Biomimicmarketing strategies can be roughly summarised in five categories:  Using nature as aesthetics (such as the juice packages above and bellow-which are great by the way), Use nature as metaphor (e.g. Puma sneakers), Promote a ‘natural’ feeling when using the product, Brand it Eco-friendly and Brand it ‘naturally’ made. Read the full article here and be very impressed or/and scared of how marketing can shove products down our throat (while making us feel natural at the same time!)